National Standard is part of a new generation of creative and independent Paris-based brands. The founders have tapped into their experience in the worlds of fashion and luxury to construct a global brand, developed around footwear, and in particular their key item, the sneaker.
The collection is also aimed at women, with a line of signature sneakers. For François Chastang and Arnaud de Louvencourt, the simplicity and quality of their designs is a priority. They place an intense focus on details and high-quality materials when creating their products, utilizing smooth nappa, sueded nappa, grained, patent and vintage leathers, and nubuck.
Colors are neutral, natural, and always the right shade: coal, graphite, cement, mink, taupe, off-white, all set off with sometimes electric injections of contrast color. The fusion of details like velcro, quilted ankles and waxed laces creates a balance between originality and aesthetic purity.