D.A.T.E. is the simple acronym for the names of the four young founders of the Project. In 2005 the 4 met in London, where dissatisfied with their working lives decided to throw themselves into an ambitious project: create their own line of sneakers. With various difficulties they prepared the first sample, consisting of a few very original articles.
They improvised a decidedly artisanal workshop in Emiliano's garage and there they met every night, after their work that for obvious reasons they could not abandon, to give life to the first sneakers. They spent a summer locked in that garage working day and night, but in the end they ended up making it and managed to deliver the first collection of D.A.T.E. made entirely by hand. In January 2006 they managed to exhibit their collection in a small space at Pitti Image Man.
Thanks to their decidedly artisanal flavor, the first D.A.T.E. captivated the public and in just 3 days they sold more than 8,000 pairs, thus becoming the real novelty of the season.