Slowear, the Venetian brand family, is the main example of a style entirely dedicated to craftsmanship and materials research, with a contemporary edge. The Slowear philosophy does not follow trends and fashions but think about the future with foresight and with a wealth of experience that outperforms many of its competitors.
Slowear contains four craft labels that came together in 2003.
INCOTEX, THE "SLOW" PANTS
The company started in 1951, when Carlo Compagno founded Incotex, brand famous for producing the best pants in the world (and for inventing chino, they say). How are they different from other trousers? In addition to the different lines created to cover the needs of every man, from the 1951 founder of the smart casual to the line "archivio" made with more expensive fabrics, what makes them comfortable and unique in their sartorial style are a number of devices and specific touch and design as the 'blue loop', introduced in the eighties, to hold the belt; the edge "fermacamicia", composed of rubber thin lines within the trouser to prevent the shirt from leaking in the movements and the particular V-split ("V" cut on the belt), interesting detail, which, in addition to its aesthetic , ensures maximum comfort.
ZANONE, KNITTING AND INNOVATION
One of the three companies acquired by the Slowear group is Zanone, advanced knitwear brand, able to make the most of rare and precious materials with innovative techniques and a clean, linear design. The special processing and the quality of raw materials are the trademark strengths of Zanone for leaders with a unique touch and contemporary character. Icecotton, cool, breathable and lightweight, Flexwool and Icewool are just some of the many Slowear patented yarns, surpassing the conventional limits of the natural fiber processing.
The company, run by the sons of Carlo, Roberto and Marzio, also acquired Montedoro and Glanshirt, two brands of the made in Italy, which together with Incotex and Zanone, best represent the Slowear perfection, fit, fabric quality and finishing for an article of clothing who will accompany you in time without tripping over the whims of passing trends.